Did you know that the gym and fitness club industry earned almost $33 billion last year?
As more and more people return to their gyms, it’s more important than ever to maintain good hygiene. Surface cleanings aren’t enough anymore. There are crucial reasons why you should get deep cleans scheduled for your gym.
Are you wondering why it’s worth the investment? Keep reading to learn all about why you should deep clean a gym on a regular basis.
A Clean Gym Equals Happy Customers
Without regular deep cleans, your health fitness gym will start to feel a lot less healthy. The last thing customers want to find is dirt, grime, dust, and more when they show up to get their workout done for the day.
Your goal is to make sure that your customers pay for a lifetime gym membership rather than canceling after a month or two. After all, it’s much more difficult to sign a customer on as a member than it is to keep one around.
However, this can be hard to accomplish when the equipment has sweat stains and stickiness. With so many people using the equipment day in, day out, each piece can end up becoming an active germ nest. The equipment is only part of the equation because most gyms have bathrooms, locker rooms, pools, spas, and other amenities.
If your customers don’t feel safe while swimming or changing in the locker room, chances are they won’t return. On top of this, they could end up leaving a bad review online, which can have a consistently negative impact on the future of your business because most people look at reviews before making a final decision on products and services.
Health Code Violations
As if a low-start review online wasn’t bad enough, an unhappy customer could also file a complaint with the county government or the city. If this happens, you can guarantee that their officials will be paying your gym a visit, which could mean you’ll end up paying hefty fees or even going out of business altogether.
While there are no health code regulations for gyms, in particular, an agency must always follow up on complaints, which could end up getting your establishment penalized. This is the kind of bad reputation that can stay with a fitness club for a long time, creating rumors and a paper trail that will have people thinking twice about joining your club if they’re thinking about it at all.
It’s worth emphasizing that if your gym has a sauna, a spa, or a hot tub, then there are health codes you’re expected to follow. The same is true if you have a cafe or any other kind of area in your gym that prepares food for members, such as health shakes.
It Pleases Investors
Plenty of gyms have investors and sponsors because it helps with boosting the success of all parties involved.
In the same way that trying to gain a club member is more costly than keeping the ones you have, losing sponsors and investors can end up causing you to foreclose on your business.
If your gym is part of a chain, such as Planet Fitness, then you’re going to have to be responsible for upholding certain standards. In this case, an inspection could lead to you losing benefits, including the right to use the brand name that attracts customers because of its reputation.
Looking at it from this perspective, keeping your gym spotless is a way to protect your investment, boost your success, and prevent much bigger headaches from occurring in the future.
Hiring a Cleaning Service
While having your staff clean the gym on a regular basis throughout the day can help, this type of cleaning isn’t categorized as ‘deep’. Rather, it’s important to hire commercial cleaning services that have been highly trained and equipped for these jobs.
To find the best cleaning service, it’s crucial to do research ahead of time. For starters, you can look up what previous customers have said. Taking note of the total stars and reading several reviews can go a long way toward coming up with a long list of potential cleaning service providers.
Looking for a trustworthy website like HomeAdvisor to see if they are top rated can help determine if the company is reputable, reliable, and ready to tackle to deep cleaning issue to keep your fitness center in tip top shape just like your patrons.
After all, the old saying “you get what you pay for” definitely applies to this scenario.
Since it’s important to get cleanings on a regular basis, you should see what kind of deals they offer for long-term contracts. Just be sure to read over the terms of the agreement carefully. It would also be helpful to have a stipulation in the contract that will allow you to cancel the service if it isn’t meeting the high standards of cleanliness you were promised.
Are you still unsure of which service to hire? One way you can get the best idea of a cleaning service’s worth and reputation is by asking them to provide you with at least two recent references.
Are You Ready to Deep Clean a Gym?
Now that you’ve learned all about why you should deep clean a gym on a regular basis, you can ensure that your customers are happy and remain members for a long time to come.
If you want only the best and reliable services, look no further than Spaulding Decon. Our teams are trained and equipped to the fullest so that any and every situation is handled with care and caution.
We are located across 15 states, including Arizona, Florida, North Carolina, and Texas. Be sure to give us a call to learn more or schedule a deep cleaning of your gym.